Pearlie Care is a Support and Counselling Clinic based in Barnet, London – by Patricia Ramzi; a Psychotherapist registered with the British Association of Psychotherapists. She is trained in Person Centred Counselling which is a humanistic approach, Rational Emotive Behavioural Therapy (REBT) along with Cognitive Behavioural Therapy (CBT). She has worked with a variety of clients, dealing with mixture of issues including Anxiety, Depression, Loss, Addiction and Bereavement and many others.
I was commissioned to create full brand identity for Pearlie Care. Patricia gave me the concept of a butterfly emerging from a Pearl; representing the transformation from something already beautiful with potential, to something truly amazing, set free and helped to flourish by Pearlie Care. The branding was to be gentle and inviting, appealing to a wide audience and assuring them of a personal yet professional approach.
After sketching concepts based around a butterfly, pearl and initially a pair of hands holding the two – we refined the concept in stages until we had really developed the visual design into the essence of Pearlie Care. The Brand Manual was created to ensure consistency across all platforms, from stationary and advertisements to their website and social media presence.
Below are the initial stages of development, followed by the Brand Manual presented to Pearlie Care.