Some of my favourite graphic and web design projects over the last few years – with a pinch of packaging! I’m often asked by design students “what should I include in my portfolio”? Or “how varied should I be with the work I show”? The best way to answer that, is to show you what I’ve decided to include in …
Brand Strategy for Luxury and high end
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …
Marketing Impact – Bringing the pieces together
Your marketing efforts could be compared to an orchestra, where it’s the combined results of several instruments playing in harmony that lead to success. If just one instrument is off, it can destroy everyone else’s efforts in short order. The conductor? Well that’s usually a marketing agency, expert, or – these days for small businesses – often the business owner …
NEW CLASS | Brand Identity Process: Achieve better results, spend HALF the time
View the class preview here; View the full class on Skillshare here; https://skl.sh/3c98Jdi Do you wish you could stream-line your brand identity design process? Do you still struggle to consistently produce great results within a reasonable timeframe? Wonder how to scale the entire identity design process down to meet your clients needs/budgets? Or are you interested in …
Remote Meetings VS in-person?
Even before the Corona Virus outbreak, many of my clients have preferred meeting virtually – via Skype, Whatsapp video etc. It saves time, money, is better for the environment (lower carbon footprint due to no commute) and in light of the COVID-19 outbreak; is now a little safer for all! Is it as effective as meeting in person? You may …
Check out my new class on Skillshare
Start Your Journey as a Freelance Graphic Designer (CLICK HERE) Check out my new class on Skillshare, just click the link above. Skillshare is a great way to develop your skillset at a time and a pace convenient to you. I’ve used it for many years, and when they invited me to create my own class I was excited to take …
Lead Magnets – Tips for an effective Promotional Pop-up
Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …
Adobe Illustrator Tip – Using the Shape Builder
When you’re in the zone and trying to explore concepts as fast as they come to you, speed is everything. Nothing lets you throw simple shapes together to explore concepts like the shape builder in Illustrator… here’s how: We’ll assume you’ve sketched out an idea but now need to quickly build it digitally and experiment with a number of iterations. The great …
Tools of the Trade
Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …