Cameo Photography have a range of wedding photography that is to die for; but they needed to present it in a way that would truly impress high end Event Planners and of course Brides. After much research, brainstorming and many concepts, we decided upon a wax seal; to be used on both the cover of an exquisite hand bound portfolio, and the personal welcome pack each bride receives from Cameo. Wax seals / stamps are incredibly elegant, popular and highly sort after by many businesses wishing to convey a personal touch and premium level of service.
The portfolio itself was a collaborative effort between myself and Luca Farinelli at Cameo Photography; with some wonderful little details including a translucent title page, Italian Gesso fine art paper and a custom presentation box complete with a ribbon to lift out the portfolio.
The combination of silver wax printed on a high quality textured paper, or of a gold foil stamped in the same design on the white linen of the portfolio really have that wow factor. When presenting to not just brides, but the meticulous event planners at top venues such as the Ritz Hotel, or Dorchester London – you don’t get a second chance to make a first impression. Cameo have enjoyed significant success using this new portfolio, and were even invited by the Ritz to organise an in-house Bridal Photoshoot for the Ritz own marketing team.
There are many wax seals and wax stamps out there, with ready made designs or basic lettering; but it really is worth going the extra mile and having a custom design created just for you. I had to source a company in the US and get the stamp shipped over just to achieve the level of complexity we insisted on for this particular design! Sometimes working hard (and spending a little extra) to perfect those small details goes a long way.
I specialise in branding, logo and web design for photographers – see some other projects I’ve worked on in the Photography industry here.