Development of an Entrepreneurial brand for Andrey Makiyevskiy. We wanted to convey the sense of something elegant yet bold, luxurious yet authentic and genuine. The signature concept works well to convey this as it is naturally percieved as authentic and personable, while often used to ‘sign off’ items we value; artwork, luxury goods, even cheques. The red arch then hints at boldness and adds a dynamic element to the brand, while the elegant typeface selected for the logotype balances this and brings the whole design together.
