Beautiful saddle sticked brochures designed for the Weddings division of Cameo Photography. Printed on Italian Gesso paper, which adds a wonderful tactile element to the brochure with a texture that is generous, yet not so pronounced as to distract from or distort the imagery in any way.
Creating a pleasing balance of negative space, while ensuring the images are the focus of the design AND including a substantial amount of information was a challenging design problem. Simply spreading the text across the page in an equally spaced way would have looked confusing, not to mention hideous. Instead the text has been carefully grouped together, arranged in a way that feels easy to look at and pleasing to the eye, with large amounts of negative space surrounding the main text. Organising and displaying information in a way that communicates its message as clearly and pleasantly as possible is key to good graphic design, and these beautiful brochures have been very well received by brides who appreciate small touches.