I was commissioned to create new brand identity for Lomax Photography, a Newborn Photography Studio based in Heywood, UK. (Just outside Greater Manchester for those who know the area!) The goal was to embrace the brand’s current values, but overall to increase the perceived value and reflect the warm, comfortable experience they create for their clients. We fell in love with the inviting ‘dusty/pastel olive green’ colour paired with an off-white – which beautifully compliments the core concept of the logo, celebrating life and growth (Newborn children being at the start of this journey). The logotype feels strong, dependable and timeless.
Due to the complexity of the logo, we also created a sub-mark to compliment it – which provides an added layer of versitility to the brand, and can be used effectively at very small sizes where the beauty of the full logo could be lost (just think of the tiny space provided for a profile picture on instagram).