I was commissioned to create a Logo Design for Lundqvist Leather Atelier, a london based company who specialise in creating bespoke, luxury leather goods.
The logo needed to be versatile enough to display clearly when printed, embossed, debossed, foil stamped or laser engraved.
As a luxury brand, we wanted the logo to reflect the positioning of Lundqvist Leather Atelier, and ensure it appealed to the intended audience; medium to high income, fashion conscious individuals. The classic, elegant typeface achieves just that.
A final consideration; the tagline needed to be removable / interchangable, while feeling like an intergral part of the logo where it is included.
