North London Flying Club commissioned me to design and develop a modern website to replace their outdated one; with an aim to growing their membership and increasing the volume of new signups. The site needed strong visuals to excite and entice potential members, with simple navigation and minimal information required; the objective being to provide a quick overview of the club, then give a strong call to action.
A single page parallax website built on the WordPress framework was the perfect fit for these requirements; by nature it encourages the user to browse from top to bottom – which is where we placed an enquiry form – proven to minimise drop-offs and increase conversion rates significantly. Why not click the “Visit Live Site” link to see for yourself? As you scroll through you are treated to a snappy, visually engaging preview of the club and it’s activities, with some relevant stock photography providing a themed backdrop and adding to the overall experience.
NLFC experienced significant growth within a year of using the new website, launched in conjunction with a number of word of mouth campaigns and posters which I also designed.