Following the new Brand Identity designed for One Luxury Int, I was commissioned to design and develop their new WordPress website. The website features a ‘design first’ approach, with impactful visuals prioritised to ensure the experience for visitors is rich and immersive.
To resonate with it’s HNW (High Net Worth) clientele, the overall aesthetic had to feel sophisticated and uncluttered – with information presented with care and elegance. Many of the assets created in the brand identity process could be drawn on to style the website; from textured marble backgrounds to a consistent array of luxurious/modern fonts and colours.
Top tier photography was used as a focal point of the website, framed with clean layouts and ample negative space to ensure the overall aesthetic is highly luxurious, indulgent and refined.
View the live website at; oneluxuryint.com
View the brand identity we created here.
Case Study
Opportunity
Following the new brand identity, One Luxury Int required a website that delivers a truly “design-first” experience—rich, immersive visuals and a calm, sophisticated presentation that speaks directly to high-net-worth visitors.
Objectives (Business + User)
- Showcase properties and brand stature with high-impact imagery and uncluttered layouts.
- Present information with care and elegance, keeping routes to enquire always clear.
- Carry forward the brand’s premium language—type, colour, and material cues—into the digital environment.
- Build on WordPress for reliable content management without compromising design fidelity.
UX Insight & Strategy
HNW audiences skim for quality signals and clarity, then choose to linger. The experience leads with large-format photography and concise copy, paced with generous negative space. Navigation is deliberately simple; users can move from brand story to highlights to contact with minimal effort.
Design System & Content
- Visual Language: Marble textures, refined typography and the brand palette translate directly from the identity system to create a consistent, luxury tone online.
- Layouts: Clean, image-led compositions frame photography as the hero, supported by succinct headlines and elegant microcopy.
- Components: Modular hero sections, feature panels, credentials bands and clear CTAs provide structure while allowing future pages to be added seamlessly.
Interaction & Performance
- Motion: Subtle, purposeful transitions add polish without distracting from imagery.
- Performance & Accessibility: Optimised assets, sensible contrast and semantic structure maintain speed and readability across devices.
- CMS Practicality: WordPress implementation with reusable blocks preserves the crafted look while keeping updates straightforward.
Competitive Edge Now
The site pairs editorial composure with immersive visuals, presenting One Luxury Int as distinctly premium. Photography takes centre stage, the interface stays quiet, and enquiry pathways remain visible—creating an experience that feels luxurious from the first scroll.
What This Enables
A cohesive digital platform that mirrors the brand identity, ready for evolving content, property showcases and targeted campaigns—maintaining a refined, unmistakable presentation as One Luxury Int grows.
