Sam Barnard is a Corporate Photographer based in London who wanted to create a strong, professional brand that could grow with his business. As he uses a wide range of social media platforms very actively, it was key to create a strong brand symbol – preferably circular in shape – so that this could serve as an avatar or profile image.
After exploring a few concepts we both really liked the idea of having the S interact with the B in a link and chain format. Then once we found a bold, semi-modern sans serif font which felt right for the tone of the brand – the concept evolved into some visually engaging background graphics and watermarks.
This logo and the associated branding really convey a sense of no-nonsense professionalism, with a hint of creativity (and believe me, the creative and corporate sectors are almost at opposite ends of the spectrum!) appealing to clients in the corporate sector, with the gentle promise of a stylish but restrained approach.
“Very pleased with the branding Jason did for me, he was a great communicator and was very flexible, able to get straight to work or give me time to review things as needed. I couldn’t be happier with the end result, he made the whole process an absolute pleasure. Highly recommend.” – Sam Barnard