New brand identity created for Technical Detail – a Chartered Architectural Technologists Practice (MCIAT) who have worked on a huge variety of projects through the years. The team at Technical Detail are problem solvers; one stop for all your planning, drawing, and project management needs. For that reason we worked to create an identity that would share their approach, although the projects are often very detailed and complex indeed, from a customers perspective, it needs to feel clear and simple.
They have also embraced the very latest technology, and particularly the latest software, to offer a service that takes full advantage of modern approaches and techniques. For that reason it was important the new brand identity feel modern, current. It also needed to hold wide appeal, for homeowners but also big industry developers; so could not be overly corporate, nor overly relaxed and friendly. We feel the revised brand identity conveys this tone with the perfect balance needed.
Full guidelines were developed, including specific colour values, fonts, spacing and layout guides – to ensure the new brand identity can be proudly and consistently displayed.