Websters Surveyors are a team of Chartered Surveyors and RICS Registered Valuers. The new branding was to convey the fact Websters offer a trustworthy, efficient and reliable service at prices that offer good value. Although providing a service of a professional nature, as a team they are approachable and always happy to help; so we wanted the tone of the brand to be equally professional and approachable.
The simple W symbol is recognisable, and particularly effective when used as a subtle watermark. The key-lines framing the logotype hint at precision and accuracy, which is an appropriate nod to the services Websters provide as chartered surveyors.