A revised logo design for JHR Photography – a talented wedding & event photographer based in North London. The challenge was to create something appropriate and appealing to Corporate and Social clients alike – a logo which would work equally well on a pastel toned, romantic wedding photo as it would beside a crisp corporate image.
The new version of the logo we developed perfectly meets the above criteria through a mixture of carefully chosen typefaces and balanced text.
Versions created for use on both white and black backgrounds. Although the overall effect is the same, if you look closely you’ll notice the tone of silver is in fact completely different in each version… It’s important to do this – ensuring maximum visibility no matter the intended placement of the logo.