Following a successful rebrand (full brand identity), Fortunis Capital commissioned me to create a new website, in order to take advantage of the modernised approach of the revised brand identity. We decided based on the priorities and requirements (design first, no advanced functionality needed) to use Squarespace as the platform for the build.
I’ve say it too often, but I love working with Squarespace. After 9 years going through the usual process with WordPress, it’s so refreshing to build in a way that truly allows a ‘design-first’ approach. The process was smooth, delivered in record time, and we were all very pleased with the results.
Video is such a powerful way to engage. Fortunis produced a fantastic opening video – which we promptly featured prominantly on the landing page. I highly recommend combining web design with premium photography and professional video.
Case Study
Opportunity
Following their full rebrand and new brochure, Fortunis Capital—a leading UK venture capital firm—commissioned a website that would extend the same ultra high-end, elegantly corporate positioning into the digital sphere. The site needed to reassure investors, communicate the firm’s forward-looking values, and feel as exclusive and modern as the refreshed identity.
Objectives (Business + User)
-
Translate the new brand identity into a digital-first experience.
-
Communicate trust, credibility and exclusivity to investors and partners.
-
Provide a clear yet aspirational journey: who we are → vision → portfolio → contact.
-
Ensure the site performs seamlessly across desktop, tablet and mobile.
UX Insight & Strategy
Institutional audiences are highly discerning: they want confidence signals upfront, clarity of structure, and an interface that feels composed, not crowded. The site was designed with an editorial, minimalist framework—hero statements supported by concise copy and subtle motion, ensuring the experience is both premium and easy to navigate.
Design System & Content
-
Visual tone: Restrained monochrome with metallic accent colours drawn from the brand palette, reinforcing exclusivity.
-
Typography: Editorial serif for headlines paired with modern sans for body copy, echoing the brochure’s balance of clarity and style.
-
Content blocks: Modular layout presenting investment focus, portfolio companies, leadership and insights—each given room to breathe.
-
Navigation: Clear and direct, structured for quick access by institutional stakeholders.
Interaction & Performance
-
Subtle transitions and fade-ins support polish without distraction.
-
Imagery and graphics optimised for crisp rendering across devices.
-
Scalable CMS structure for adding new investees and reports without breaking consistency.
Competitive Edge Now
Unlike generic VC websites, Fortunis Capital’s site communicates stylishly corporate exclusivity from the first screen. It balances ambition with assurance, presenting the firm as modern, visionary and trustworthy.
What This Enables
A digital platform that strengthens credibility in investor conversations, showcases Fortunis’s commitment to innovation and excellence, and carries the rebrand consistently across all touchpoints—brochure, identity and now web.
A little about Fortunis, in their own words;
“We are delivering positive and tangible impact to society and our world by investing in innovation whilst providing positive returns to our investors.
Each and every day, our investments are changing the world, improving millions of lives globally.
We are enabling society to have a voice, to choose to make positive choices for themselves and the world in which they live.”
They won’t take on just anyone as investees… you really have to bring an epic, life-changing, positive concept to the table – and it needs to be scalable and financially viable. However, if that’s what you have – get in touch.