photographer-brand-identity-designer

Startup Branding / Brand Identity

Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …

Freelance Web Designer London

How To Hire The Perfect Freelance Web Designer For Your Needs

Your website is a crucial part of your business. It pulls together different elements of your branding and lets people know you exist. A great website gets noticed by search engines for all the right reasons and can greatly improve your return on investment. A poor website has exactly the opposite effect. Given this, choosing the right freelance web designer …

Lead Magnets

Lead Magnets – Tips for an effective Promotional Pop-up

Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …

Graphic Design London

Do You Need A Graphic Presence?

Are you a new business trying to carve out a space in your sector? Or, an established business that is experiencing less online traffic? These are just two situations that mean you need to look at your graphic design. Your brand is essential to getting you noticed and putting across your image to your prospective customers. Graphic design London and …

Cover Image

Adobe Illustrator Tip – Using the Shape Builder

When you’re in the zone and trying to explore concepts as fast as they come to you, speed is everything. Nothing lets you throw simple shapes together to explore concepts like the shape builder in Illustrator… here’s how: We’ll assume you’ve sketched out an idea but now need to quickly build it digitally and experiment with a number of iterations.  The great …

Freelance Graphic Designer London

Tips For Hiring A Freelance Graphic Designer

Unless you work in the graphic design industry, understanding the finer details of design for your website may be overwhelming. However, it is essential to get these details right if your website is to stand out for the right reasons. If you don’t have the skills and experience needed, then one answer is to hire a freelance graphic designer in …

white blank billboard poster indoor

Art Expo Poster Design – HP SmartStream D4D – Beta Testing

HP have come up with a truly exciting innovation for designers; an Adobe Illustrator plugin which allows you to randomise certain elements of your design – providing an almost infinite number of possibilities. It also means you could create a series of posters, beer bottles, or other item of packaging where every single version was unique. That just wouldn’t have been possible in …

leather-goods-logo-design

HUBOIS – Luxury Brand Logo Design

HUBOIS is a high end luxury brand specialising in premium leather goods; from belts to handbags. As the logo would feature prominently on a wide range of goods, it needed to be simple, remain clear at small sizes and work well when embossed or engraved. In my opinion – ALL logos should meet these criteria! However special care was taken to create …

russ-jackson-photography Newborn photography website

Russ Jackson Photography – Website Design

Russ Jackson is an extremely talented photographer with a successful North London studio, specialising in newborn photography. Russ wanted to create a unique brand identity which would really appeal to his target audience, but also a website that would meet all the needs of his rapidly expanding business. The website needed to reflect his new brand architecture; with Newborn, Portrait, Maternity …

freelance graphic design tools and software

Tools of the Trade

Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …

Design process branding brand identity web design. Road map, project checklist, infographic

Design Processes – a road-map for Branding & Web Design

What is the process for a brand identity project? What steps does a Graphic Designer take to create a logo? How long does it take to have a website developed? All good questions… Having a clear, tried and tested process is important for both you the designer and your clients. It adds a layer of transparency to the entire project …

the_portrait_boutique_london_brand_identity01

The Portrait Boutique London – Brand Identity Design

I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …

book cover and album cover artwork art illustration

Logo Design & Book Cover Artwork for WithLove.London

With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …

JMG Mock_Up

Updated Branding for JM Graphic Design

As of 21st May 2017… We’ve updated our Branding Gone is the Red & Black colour scheme & thumbprint logo – replaced by a more refined Monogram logo along with a black and white colour palette. Why? To better reflect my approach; simple, clear design which attracts the right kind of attention. The Red logo had been used since 2013, and …

do i need a web designer barnet enfield london

Do I need a Web Designer? What kind of Website do I need?

Gone are the days of custom made, hand coded websites being the only option available; if you’re in the market for a new website, there are now an overwhelming range of options to choose from. I’m a London based web designer in Barnet / Enfield, and many of my clients are unsure what’s right for them. They know they need a …

graphic designer london

What services does a Graphic Designer provide?

“Hi you’re a graphic designer aren’t you? I’m not sure if this is something you can help with, I’m looking for…” is the opening sentence of many a phone call I receive. So I thought I’d write this article to briefly outline the different services a graphic designer might provide (although dependent on their individual specialization) Print Design. If you’re looking …

luxury Logo design in london

How much should I pay for a logo design?

First of all, you need to determine whether you’re asking the right question! The majority of businesses require much more than a lone logo design – they need a carefully crafted brand identity to communicate on behalf of their company; often designed in light of extensive research and brand strategy. Even if you are a small business owner, this process can …