photographer-brand-identity-designer

Startup Branding / Brand Identity

Getting your startup off the ground can be overwhelming, with so much to do and often a limited timeframe to do it. Establishing a professional brand identity is an important factor, and not one that should be overlooked. Even at the earlier stages, having your branding in place sends a positive message to potential investors and shows that you are …

Freelance Web Designer London

How To Hire The Perfect Freelance Web Designer For Your Needs

Your website is a crucial part of your business. It pulls together different elements of your branding and lets people know you exist. A great website gets noticed by search engines for all the right reasons and can greatly improve your return on investment. A poor website has exactly the opposite effect. Given this, choosing the right freelance web designer …

Lead Magnets

Lead Magnets – Tips for an effective Promotional Pop-up

Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips to ensure you succeed: Make it pop! Expecting Photography (shown above) is a great example; …

Graphic Design London

Do You Need A Graphic Presence?

Are you a new business trying to carve out a space in your sector? Or, an established business that is experiencing less online traffic? These are just two situations that mean you need to look at your graphic design. Your brand is essential to getting you noticed and putting across your image to your prospective customers. Graphic design London and …

Cover Image

Adobe Illustrator Tip – Using the Shape Builder

When you’re in the zone and trying to explore concepts as fast as they come to you, speed is everything. Nothing lets you throw simple shapes together to explore concepts like the shape builder in Illustrator… here’s how: We’ll assume you’ve sketched out an idea but now need to quickly build it digitally and experiment with a number of iterations.  The great …

Freelance Graphic Designer London

Tips For Hiring A Freelance Graphic Designer

Unless you work in the graphic design industry, understanding the finer details of design for your website may be overwhelming. However, it is essential to get these details right if your website is to stand out for the right reasons. If you don’t have the skills and experience needed, then one answer is to hire a freelance graphic designer in …

white blank billboard poster indoor

Art Expo Poster Design – HP SmartStream D4D – Beta Testing

HP have come up with a truly exciting innovation for designers; an Adobe Illustrator plugin which allows you to randomise certain elements of your design – providing an almost infinite number of possibilities. It also means you could create a series of posters, beer bottles, or other item of packaging where every single version was unique. That just wouldn’t have been possible in …

university-poster-design

Timeline Poster Design for Varsity Education

A timeline poster / infographic designed to show aspiring students the route to an ideal application at Oxford or Cambridge University – taking advance of the coaching Varsity Education offer to get the best possible chance of acceptance. The timeline was to detail key dates, illustrate deadlines, provide goals and ample spaces for notes and annotation. The finished article was …

leather-goods-logo-design

HUBOIS – Luxury Brand Logo Design

HUBOIS is a high end luxury brand specialising in premium leather goods; from belts to handbags. As the logo would feature prominently on a wide range of goods, it needed to be simple, remain clear at small sizes and work well when embossed or engraved. In my opinion – ALL logos should meet these criteria! However special care was taken to create …

russ-jackson-photography Newborn photography website

Russ Jackson Photography – Website Design

Russ Jackson is an extremely talented photographer with a successful North London studio, specialising in newborn photography. Russ wanted to create a unique brand identity which would really appeal to his target audience, but also a website that would meet all the needs of his rapidly expanding business. The website needed to reflect his new brand architecture; with Newborn, Portrait, Maternity …

freelance graphic design tools and software

Tools of the Trade

Tools of the trade for a freelance designer? I know what you’re going to say; “A 15”macbook pro, Wacom tablet, Adobe CC subscription”. Yes, absolutely. I’m sure 9 of out 10 designers use those invaluable tools 365 days a year… I’m one of them. But what they don’t tell you when you embark on your journey as a freelance graphic …

Design process branding brand identity web design. Road map, project checklist, infographic

Design Processes – a road-map for Branding & Web Design

What is the process for a brand identity project? What steps does a Graphic Designer take to create a logo? How long does it take to have a website developed? All good questions… Having a clear, tried and tested process is important for both you the designer and your clients. It adds a layer of transparency to the entire project …

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The Portrait Boutique London – Brand Identity Design

I was commissioned to create a Brand Book / Manual & Full Branding for the Portrait Boutique London. They are a high end female portraiture studio, offering a bespoke service for a discerning clientele. Brand Identity, Logo Design, colour scheme, typography and usage are all outlined in this brand book. The Brand is minimal, minimalist, simple, dark, gold, white, refined, …

Business-Cards jmg

Behind the Scenes; new branding for JM Graphic Design

In line with my updated branding, I’ve completed a cosmetic overhaul of the entire JM Graphic Design website. I also created a brand manual – which may seem unnecessary as I am in creative control of my own branding and marketing material; however keeping branding consistent is essential and even a designer can lose track of the initial design decisions, …

book cover and album cover artwork art illustration

Logo Design & Book Cover Artwork for WithLove.London

With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork …

Branding process whats involved in logo design

Behind the scenes; Branding Process for JB Mortgages

Here’s another little sneak peak at the way I work; at all the hard work that really goes on during a project, between the initial consultation and the polished end result… This is by no means every step we took in developing the logo for JB Mortgages… far from it! However this showcases some of the milestones along the way; a …