Website designed for Deekay Property – based in North London, specialising in Investment, Asset Management and Finance. We created a clear, modern, professional website with a highly polished corporate aesthetic.
Case Study
Opportunity
Property clients judge capability quickly: they want reassurance of experience, clear services, and an easy path to enquire. Deekay Property needed a bespoke site that showcases projects with authority while removing friction for prospective landlords, tenants, and partners.
Objectives (Business + User)
- Project credibility through a polished presentation of featured projects and services.
- Give visitors direct routes to enquire, request viewings, or discuss opportunities.
- Make key information (locations, specifications, availability) effortless to find.
- Build on a CMS that supports frequent content updates without breaking design quality.
UX Insight & Strategy
Property audiences scan visuals first, then validate with details. The information architecture prioritises a gallery-led entry into projects, followed by clear service explanations and continuously available contact options. A guided flow reduces hops from interest to enquiry.
Design System & Content
- UI & Typography: A clean, contemporary interface with a refined sans/serif pairing to signal professionalism and readability across devices.
- Palette & Imagery: Neutral, architectural tones that let photography of spaces lead the narrative; consistent image ratios maintain rhythm across grids.
- Components: Project cards, detail pages with key facts, location maps, testimonial/credentials bands, and modular content blocks for quick expansion.
- Content Framing: Short, benefits-led copy supports decision-making without marketing clutter.
Interaction & Performance
- Motion: Subtle hover and scroll cues to indicate interactivity while keeping focus on properties.
- Speed & SEO: Optimised media, lazy loading, and semantic markup for strong performance and discoverability.
- Accessibility: Sensible contrast, keyboard focus states, and descriptive alt text to broaden usability.
- CMS Practicality: WordPress with reusable blocks so new projects and updates can be published in minutes.
Competitive Edge Now
Compared with generic property templates, Deekay’s site feels considered and trustworthy: projects present beautifully, paths to contact are obvious, and the interface stays out of the way of the work—building confidence from the first scroll.
What This Enables
This foundation supports a growing portfolio, targeted landing pages for campaigns, and ongoing content (news, case updates) without sacrificing visual integrity—positioning Deekay Property to nurture enquiries and scale its digital presence over time.
