Website design for Sawyer Fielding Ltd, Chartered Surveyors specialising in Compulsory Purchase, predominantly representing homeowners. The website features a number of advanced functions, including mortgage and stamp duty calculators.
Case Study
Opportunity
Sawyer Fielding required a website that communicates specialist expertise with clarity—showcasing services, guidance resources and case experience in a way that feels welcoming and easy to act on.
Objectives (Business + User)
- Present what the firm does, who it helps, and how to get started—without overwhelming the visitor.
- Highlight guidance materials and credentials to build confidence early in the journey.
- Provide straightforward pathways to enquire, request a call, or access key documents.
- Enable regular content updates while preserving design integrity.
UX Insight & Strategy
Prospective clients look for reassurance and next steps in the first scroll. The information architecture leads with a concise value proposition, then moves into clear service summaries and proof points, with contact options kept visible throughout. Guidance content is grouped by intent so users can quickly scan, learn, and take action.
Design System & Content
- UI & Typography: A disciplined type pairing and measured spacing create a calm, professional tone across breakpoints.
- Palette & Imagery: A restrained colour system and practical imagery style support readability and trust.
- Components: Modular hero, service tiles, guidance/article cards, testimonial/credentials bands, and flexible CTAs ensure consistency while allowing the site to expand.
- Content Framing: Plain-English headings and succinct copy prioritise clarity and reduce cognitive load.
Interaction & Performance
- Motion: Light micro-interactions cue hierarchy and affordances without distraction.
- Speed & Accessibility: Optimised media, semantic structure, sensible contrast and keyboard navigation for inclusive use.
- CMS Practicality: A block-based setup so new pages, articles and updates can be published quickly while maintaining layout quality.
Competitive Edge Now
The site brings services, guidance and credibility into a single, coherent system. Visitors can understand the offering at a glance, explore relevant resources, and reach out through clear, persistent calls to action—supporting trust and reducing friction.
What This Enables
A scalable platform for ongoing guidance publishing, targeted landing pages and evolving service narratives—positioning Sawyer Fielding to deepen credibility, showcase expertise and handle enquiries confidently as the practice grows.
