It was a pleasure to collaborate with Stem7 to create their updated brand identity, to include a new logo, refined fonts and colour scheme. Stem7 are an Executive Search & Talent Advisory firm specialising in Investment Banking, Private Equity, Infrastructure, Real Assets, Debt, Credit and Sustainability. The new branding needed to reflect their ethos as a highly professional firm delivering exceptional talent at the top end of their specialist sectors.
The new logo honors the legacy of the previous version, with a few key improvements and rebalancing. The new logo has an almost symetrical outline, with the uppercase S mirrored in form by the number 7. It was decided no space was needed to differentiate ‘Stem’ from ‘7’, resulting in a tighter lockup; however a different colour is used to seperate the two elements. A range of collateral was included in the project scope, and overall the new branding showcases a clean, crisp, highly professional aesthetic.
