It was an absolute pleasure to design the new website for Anna Bauman, a Pittsburgh based portrait photographer who creates stunning, minimalistic portraits with beautiful use of light and negative space.
This is a style I reflected in the aesthetic of the website; it has a simple elegance, drawing attention to the images, using a combination of classic block-cap serif headings and light sans-serif body text to position the brand with high end fashion. (Think Vogue!)
As you scroll through the website, information is presented slowly and carefully; there is only ever one focal point or subject on the screen at a time, and galleries use slideshows to ensure the images are enjoyed one at a time. This, plus an alternating contrast for each section on the homepage, ensure the site feels confident and truly elegant; there is no unneccessary clutter, no battle for the visitors attention.
To me, this mimics the calm and deliberate approach of a high end fashion store, vs a crowded discount clothing outlet, with sale signs everywhere and clothing almost falling off the shelves! It’s just as important to set the correct tone with a ‘digital storefront’ as it would be with a physical one.