Having updated their brand identity and produced an attractive new brochure, I was commissioned to create a new website for Chilmark Consulting. Requirements included an attractive, engaging, but easily updatable portfolio system to showcase case studies and projects. We also wanted to take advantage of latest generation micro animations; tastefully implemented of course. (I can’t stand it if there is too much movement on a website; the key is to include just a little, well paced movement and then allow the content to rest!)
With a fair amount of content to present, I used a certain tempo to seperate sections of the website with a little visual contrast, while ensuring they flow together as one. The result is a comprehensive overview of the various services Chilmark Consulting offer, organised in a way that naturally guides visitors to the sections they need.
Chilmark offer a range of services, including town planning, development and regeneration – having worked with a number of boroughs, counties and private developers across the UK.
Case Study
Opportunity
Chilmark Consulting is a specialist planning, development and regeneration consultancy. They required a website that could translate their expertise into a confident digital presence—professional, clear and contemporary—while appealing to both public and private sector clients.
Objectives (Business + User)
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Present Chilmark as an authoritative yet approachable consultancy.
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Showcase services and sector expertise in a structured, intuitive way.
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Ensure the website supports both information-led browsing and direct enquiry.
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Create a design language that is modern and professional without feeling corporate or generic.
UX Insight & Strategy
Chilmark’s audience includes decision-makers across local authorities, developers and community organisations. These users value clarity and credibility. The website was designed with a straightforward structure—clear service areas, projects, and team information—so visitors can quickly find proof of capability and expertise.
Design System & Content
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Visual tone: Neutral palette with confident highlights; professional typography to balance authority with readability.
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Content blocks: Modular sections for services, case studies and team biographies—presented with generous spacing for clarity.
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Imagery: Supporting visuals and project photography presented in a restrained, editorial style, allowing the content to take priority.
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Navigation: Clean and predictable, ensuring ease of use for a wide-ranging audience.
Interaction & Performance
Subtle animations and scroll cues add polish without clutter. Optimised assets ensure fast loading for both desktop and mobile. The CMS was structured to allow straightforward updates as new projects and insights are published.
Competitive Edge Now
Unlike templated consultancy websites, Chilmark’s digital presence feels tailored and trustworthy. It communicates authority through clarity, avoids jargon-heavy clutter, and sets the consultancy apart as modern, credible and user-focused.
What This Enables
A strong digital platform that underlines Chilmark Consulting’s expertise, improves engagement with stakeholders, and provides a scalable foundation to support the firm’s continued growth in planning, regeneration and development.
