It was truly a pleasure to work with the talented Ilias Patsios; a private chef with Michelin-star experience at a number of prestigous, internationally celebrated kitchens. Ilias operates globally across private yachts, exclusive estates and high-touch events, crafting bespoke menus around each client’s tastes, guest list and occasion.
The brand identity needed to mirror Ilias’s elegant approach: sophisticated, composed and discreet—elevating his art without competing with it. A finely balanced “IP” monogram became the centrepiece, complemented by a poised logotype that signals luxury and exclusivity. A neutral colour palette was chosen deliberately, ensuring the food remains the hero and avoiding any potential clashes with plating and presentation.
Drawing on the identity system, we designed and built a Squarespace website to showcase Ilias’s background, portfolio and signature dishes. The experience is intentionally clean and image-led, with spacious layouts that frame each plate and keep enquiry routes clear.
Deliverables included:
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Brand Identity (including logo design and usage guidance)
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Website Design & Build (Squarespace)
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Custom Gallery for Signature Dishes
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Editable Menu Template (PowerPoint / Canva)
Case Study
Opportunity
For private chef Ilias Patsios—with Michelin-star experience and a global client base—the brief was to create a refined identity and website that present his craft with quiet luxury, letting the dishes take centre stage while signalling exclusivity and poise.
Objectives
- Develop a sophisticated brand signature anchored by a balanced “IP” monogram and poised logotype.
- Adopt a neutral colour palette so photography remains the hero across all touchpoints.
- Design and build a Squarespace website that is clean, image-led and simple to navigate.
- Showcase background, portfolio and signature dishes with clear routes to enquire.
Insight & Strategy
The identity needed to act like a frame: elegant, composed and discreet, elevating presentation without competing with it. We centred the system on a finely tuned “IP” monogram and typographic voice, supported by spacious layouts and restrained copy. The website mirrors this approach—editorial pacing, large-format imagery and concise microcopy that guides visitors from story to contact.
Identity Solution
- Monogram: A carefully balanced “IP” mark that communicates craft and exclusivity at a glance.
- Logotype: A refined wordmark with measured letterspacing for composed headers, menus and stationery.
- Palette: Neutral tones selected to avoid colour clashes and keep attention on plating and presentation.
- System Rules: Clear-space, minimum sizes and placement guidance for print, packaging, on-image use and digital headers.
Website Design & Build
- Platform: Squarespace, chosen for dependable editing and faithful rendering of the crafted layouts.
- Layouts: Image-led compositions with generous negative space; custom gallery for signature dishes.
- Content: Background, portfolio and dish features presented with succinct, confidence-building copy.
- Pathways: Clear CTAs and enquiry options kept visible across devices.
Competitive Edge Now
The monogram, typography and neutral palette create an immediately recognisable, high-calibre presence. Online and in print, the system frames each plate with elegance, communicates professionalism and keeps next steps effortless.
What This Enables
A cohesive platform for international engagements, menu presentations and press-ready showcases—ready to scale with new dishes, galleries and collaborations while maintaining a consistent, luxurious standard.
