I was commissioned to create new brand identity for Looking Glass Studio, (previously known as Pictures of Prose) led by the talented Deirdre Lewis and based in Belleville, Illinois, USA. With a focus on children’s portraiture, the studio invites you to join them ‘through the looking glass’, with meticulously crafted scenes that feel like they’ve come straight out of a fairtale.
LGS is positioned as a luxury brand, and so we wanted to reflect this with a rich, sophisticated brand identity that would clearly indicate the level of experience the studio create for their clients.
A stylish LG submark provides a versatile range of applications where the full logo might appear a little too small.
