I was commissioned to create the new brand identity for Mijoza Hair, Specialist Premium Wigs & Hair Extensions. The new branding positions Mijoza Hair at the high end of the market, creating an expectation of quality, luxury products.
We explored a range of concepts, before arriving at the distinct ‘M’ monogram – which features a subtle wave of hair forming part of the letter. This symbol also features as a watermark, applied subtly to create a unique effect across the stationary.
