Brand Identity Design for Mirabelle – a holistic healthcare brand featuring a wide range of organic and vegan products. The colour palette was inspired by earthy neutrals, including olive & eucalyptus – and conveys a real sense of natural wellbeing.
There are some beautiful details in the logotype, the sweeping leg of the ‘R’, the swoosh in the ‘B’, and a customised treatment for the ‘LL’ to nest one letter inside the profile of the other.
The submark combines key charecters to form an abreviated shortform of the brandname, which works well as the focal point of a badge style submark.
The branding works so well in the context of organic textures, natural shapes and colours – there is a real harmony between these elements which makes the brand feel coherent in a deep, almost ‘hollistic’ sense – which is exactly the result we hoped to achieve.
Case Study
Opportunity
Holistic healthcare brands often lean on generic leaf icons and loud greens. Mirabelle could own a calmer, more sophisticated take on natural wellbeing—one that feels organic, vegan-friendly and genuinely restorative rather than “eco-noisy.”
Objectives
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Establish a natural, wellness-led identity that communicates purity and care at a glance.
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Create a logotype with characterful details that still reads cleanly at small sizes.
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Develop a submark suitable for badge applications and compact digital uses.
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Ensure the system pairs beautifully with organic textures, shapes and materials.
Insight & Strategy
For wellness consumers, harmony equals trust. We focused on a palette of earthy neutrals (with olive and eucalyptus tones) and a typographic approach where the character work carries emotion—letting subtle craft signal authenticity instead of clichés.
Identity Solution
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Logotype craftsmanship: Refined letterforms with considered detailing—a sweeping R, a gentle B stroke, and a customised LL where one letter nests within the other—deliver personality while maintaining clarity.
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Submark: An abbreviated, letter-based emblem that becomes a focal point for a badge-style treatment in small spaces, packaging seals and social avatars.
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Colour & context: Earth-derived neutrals with olive/eucalyptus accents sit effortlessly on natural substrates and imagery; guidance covers contrast, minimum sizes and how to use the badge on textured backgrounds.
Competitive Edge Now
Mirabelle communicates calm authority in the wellness space: distinctive typography, a purposeful submark and a grounded palette that feels naturally premium. The brand looks coherent across labels, packaging and digital without resorting to overused wellness motifs.
What This Enables
A consistent presence across organic product lines and content; packaging and digital assets that feel restorative and trustworthy; and room to extend into future ranges while preserving the brand’s quiet, holistic character.
