Brand Identity Design for Regal Rose Group; a brand offering services including luxury yacht staffing and estate management. The branding positions Regal Rose as providing an elite level of service to an exclusive and discerning clientelle.
The logo features an attractive ‘R’ brandmark, with the left portion of the R reduced to sit within the ‘O’ of rose, balanced to flow seamlessly with a sleek, streamlined aesthetic reminisant of the beautiful, aerodynamic lines present in superyachts. The brandmark is versatile enough to be used as part of the full logo, or standalone in certain situations (examples below).
A regal blue felt like the perfect fit for the brand, paired with a white, or on occasion, gold accent.
Case Study
Opportunity
High-net-worth households and yacht owners expect immaculate service and absolute discretion. In a space crowded with generic nautical tropes, there was room for a quietly regal identity that signals elite staffing and estate management with subtle maritime cues.
Objectives
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Project high-luxury, invitation-only exclusivity from the first glance.
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Create a distinctive mark and disciplined system that scale across print and digital.
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Establish a refined palette that reads premium and confident without cliché.
Insight & Strategy
The audience decides quickly and values restraint. We positioned Regal Rose around composed authority: precise typography, generous breathing room, and a signature mark that alludes to superyacht elegance without being literal. The tone is confident, discreet and service-led.
Identity Solution
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Mark & Wordmark: A bespoke “R” brandmark integrated with the wordmark conceptually—its left stroke nested within the circular form—to create a streamlined silhouette that echoes the fluid lines of luxury yachts.
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System: Primary horizontal and compact lockups with clear-space and minimum-size rules, ensuring legibility from hero applications to small digital uses.
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Palette: Regal blue as the core, supported by white and selective gold accents for elevated moments—timeless, authoritative, and production-friendly.
Competitive Edge Now
Compared with typical category executions, Regal Rose presents considered exclusivity: a composed identity anchored by a memorable mark and a regal palette, signalling elite standards in staffing and estate management while staying unmistakably premium.
What This Enables
The brand is now ideally positioned to attract discerning clients across yacht staffing and estate management, present proposals and communications with calm authority, and extend into future touchpoints—maintaining coherence and a high-luxury aura as the offering grows.
