I was commissioned to refresh Rivka Singer’s brand identity. Rivka is a celebrated newborn photography with a popular studio based in New York City. We wanted to create something that felt premium and high end, but ensure a hint of something bespoke, tailor-made was included.
Rivka often uses beautifully colourful, ornate floral backgrounds for her images – something that differentiates her from other newborn photographers. She also noted the lavender holds a special place in nature, and its violet flowers are often considered the most delicate and precious (very much indicative of a newborn baby). After a significant number of concepts were explored, we arrived at the idea of a lavender wreath wrapped around the logotype – a concept we both fell in love with!
We also explored a range of fonts, but found we really wanted something with the strengths of a classic serif typeface – yet it needed to feel more modern. Trajan Sans Pro was the perfect solution – a modern twist on a proven classic.
The finished logo works beautifully on thunder grey or white alike. It hints at the very high standard of bespoke photography you can expect to find at Rivka’s New York studio – with the decorative element of the logo a nod to the ornate, stunning scenes Rivka creates.
It was a real pleasure working with Rivka to create this.