Rosa & Daniel are renowned photographers based in Hong Kong, who have been capturing professional portraiture for over 20 years, and have helped countless clients celebrate key milestones in their lives. It can be daunting to face engaging in a rebrand, especially for such a well established business – and you want to remain familar and recognisable to existing clients, while indicating positive progress, modernisation and change.
Rosa & Daniel had also just had a new logo created only months earlier… What to do?
We focused on enhancing supporting brand elements, such as colours, fonts and layouts, while making only minor adjustment to the core logo itself.
The result is a fresh but familar look and feel to the overall identity.
However with the website itself, we took a completely new approach and developed this from the ground up – aiming to improve the visitor experience, place even more ephasis on the photography, and allow their work to really shine.