I was commissioned to create new brand identity for Scylla & Charybdis, a contemporary fashion brand aimed at delivering sustainable, affordable luxury. The brand needed to indicate a high quality, individual and modern approach, but with strong ties to the traditional and a rich heritage feel.
We explored a wide range of options, but decided a typographic approach with a unique monogram symbol was the ideal direction. On finding a beautiful and unique typeface, we experimented with the interaction between characters; arriving at a varation where the two lines of type felt extremely close, intertwined.
The sharp and almost hook-like serifs on the characters are a subtle nod to the origins of the brand name; inspired by mythical sea monsters who would lure in sailors. We considered creating a brandmark depicting these sea monsters, but decided the typographic approach was a more fitting option; instead allowing the brands name-sake to inspire the style of type.
