Sea Interiors are a london based, full circle service luxury interior design and construction business, focussing on residential and commercial projects. With a good idea of the logo (in fact an initial version had been created), they commissioned me to refine the current logo, and develop a strong, recognisable brand identity around it.
The identity system we created is simple, elegant – but distinct and highly recognisable.
Included below are a few of the options provided behind the scenes, particularly the various colour routes provided – as this adds a useful insight into the decision making process.
Case Study
Opportunity
In a saturated London interiors market, Sea Interiors’ full-circle offer (design and construction) created room to signal both creative vision and delivery assurance. An initial logo already existed; the task was to refine it and build a recognisable system around it.
Objectives
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Elevate perceived luxury for residential and commercial projects.
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Evolve the existing logo into a distinctive, trustworthy mark.
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Establish a cohesive identity system with flexible colour routes for different applications.
Insight & Strategy
Clients don’t just choose a look; they’re buying the confidence that the same team can design and deliver. We positioned Sea Interiors as a studio where restrained elegance meets build-level precision—keeping the language simple and memorable so the brand feels premium without fuss.
Identity Solution
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Logo Refinement: We refined the existing mark for clarity, spacing and recognition, and codified lockups for consistent use.
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System: A deliberately simple, elegant identity that remains distinct at a glance—easy to deploy across on- and off-site touchpoints.
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Colour: Multiple palette routes were explored and presented to align with different contexts while keeping the core voice intact.
Competitive Edge Now
Sea Interiors communicates design-led competence—the calm of high-end interiors with the credibility of construction capability. The streamlined system improves recognition and trust across proposals, digital presence and site materials.
What This Enables
The brand is now ideally positioned to win larger, end-to-end projects, present a unified experience across residential and commercial work, and extend into future collateral without losing coherence or equity.
