Tech Butler is a London based brand offering technical support to high net worth individuals. Smart homes, entertainment systems, home business setup – just to name a few services. Discrete, reliable – and always just a phone call away for any technical issues their select clients need solved.
We wanted the logo to reflect the simple, hassle-free service provided, while ensuring it felt high end and luxurious. The combination of a light, modern font appropriate for the word ‘Tech’, paired with a classic font for ‘Butler’ – created just the right tone and expectation. The simple bowtie framed by keylines is the perfect way to play on the word ‘Butler’, and all the positive word association conveyed by it.