I was approached to create Brand Identity for The Harley Surgeon; a facial plastics and aesthetics clinic based in London. It features a hollistic approach, encouraging patients to accentuate their natural beauty and strongest facial features by both non surgical and surgical techniques. They focus on skincare, facial plastics and aesthetics but also nutrition and well being.
The brand needed to be positioned as very upmarket and high end, while feeling professional and trustworthy – which is essential for any brand within the medical or healthcare industry.
We feel in love with the idea of a customised Fluer De Lis as the symbol alongside the logotype, with a custom monogram to serve as a submark. (The Fluer De Lis alone, even in a customised form, is just too generate to serve as an effective submark in the absence of any accompanying logotype, although it works wonderfully alongside it.)
The colour palette features a refreshing turquoise, along with a cool medium grey and black accent.