I was commissioned to create brand identity and packaging design for Wellesley products ltd; who provide a range of luxury, high quality items. We decided to plan and impliment clear brand architecture from the outset, so that while there is a consistent look and feel across the entire Wellesley parent brand, we created distinct varitions in the identity to indicate each sub-brand.
The first two sub-brands where to be Wellesley ‘Pooch’ and ‘Cane’, which would offer a range of dog accessories and bamboo products respectively. We loved the idea of using a subtle, interchangable symbol at the center of a simple W monogram – and then as the concept developed, also used this symbol as the basis for a background pattern. The brand colour would remain constant throughout, as would fonts, general layout rules and spacing – but the custom background and brandmark provided a clear system to identify each sub brand from the other.