It was a pleasure to design and develop the new website for Eunice De Campi; a well-being coach based in the UK. The website is powered using WordPress as a platform, with a custom theme and bespoke layouts created from the ground up.
Eunice’s approach to coaching is different, it is holistic focusing on the whole person because life is multi-dimensional. Holistic approach helps her clients reach their goals through personal development, growth and by considering their mental, emotional and physical well-being. This approach stems from Eunice’s own journey and experience which helped her and has worked for her clients.
We wanted the aesthetic of the website to convey an appealing, refreshing and yet professional tone; quiet luxury, with a clean, editorial style. We used layouts with generous areas of negative space, a careful selected colour palette and relevant imagery to achieve this.
Case Study
Opportunity
Many coaching websites feel generic or over-templated. For a holistic well-being coach, we saw an opportunity to create a site that feels genuinely refreshing and professional—expressing care and credibility in equal measure.
Objectives (Business + User)
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Give a clear first impression of a holistic approach (mind, emotions, body).
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Keep the path to enquiry simple: who she helps, how she works, how to get in touch.
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Build on WordPress with bespoke layouts so future updates don’t erode the design.
UX Insight & Strategy
Visitors scan for reassurance before they read detail. We designed a layered first impression: concise positioning → services/approach → social proof and next steps. Navigation is minimal and predictable; CTAs are warm but unambiguous.
Design System & Content
A custom WordPress theme with spacious layouts, calm typography and a tightly curated palette create a sense of ease and professionalism. Imagery supports the holistic message—chosen for relevance and tone rather than stock clichés—while captions and short blocks keep reading effortless.
Interaction & Performance
Micro-interactions are subtle; pages load quickly; components are modular so new content can be added without breaking the look. Accessibility and contrast are considered throughout to protect legibility on all devices.
Competitive Edge Now
Compared with typical coaching sites, this experience feels considered and uplifting. The visual calm and clear structure encourage confidence, while the bespoke theme preserves design integrity as content grows.
What This Enables
The site is well positioned to support discovery calls and ongoing content—maintaining a refreshing, professional tone as services evolve, without sacrificing clarity or warmth.
