With Love Dot London are location photographers who create experiences in London. With their flagship shoot style inspired by fashion, they commissioned me to create a Mobile friendly website that would look and feel just like a high end fashion blog. As a web designer it’s usual to create a site which collapses responsively to also work on mobile devices; however as withlove.london are targeting users on their mobiles, this site was to be “mobile first”.
I usually build sites powered by WordPress, however I’m a strong believer in delivering the right solution for the right client; and so this site is powered by Squarespace. Squarespace offers less diversity and customisation than WordPress on the whole – however if you’re not afraid to delve into the css and backend, you can still create almost anything. The major advantage of Squarespace sites are the speed you can build them, and the ease with which clients can make changes.
Clean white backgrounds, lots of negative space and bold imagery with a grid based layout were key concepts we developed. The edgy, modern Futura Pt typeface along with the classic Didot typeface for the logotype created plenty of reference to modern fashion magazines.
As well as the website, I also designed the simple but effective logo, and spent a considerable amount of time hand-drawing the signature artwork for the brand; a fine-liner style sketch of London’s most famous landmarks. I then overlaid text on the artwork with a silk-screen effect. The artwork forms the cover of a digital book each and every client will receive along with their 2 hour photo-shoot.
The concept has been well received and remains a favourite recommended experience by concierges at many of almost 80 of London’s 5 star hotels.