Some businesses decide to revise their brand identity in order to re-position or attract new clients; but for Russ Jackson things happened in reverse! The success of his thriving business began to overtake his existing branding and website – which meant there was a risk of confusing clients with mixed messages… Russ achieved such international acclaim that he is regularly flown to various industry workshops and forums around the world as a special guest speaker. His incredible photography and well deserved success set the bar high – so when he contacted me I was excited to see what we’d be able to come up with. I say “we”, because branding is always, always a collaborative effort; it’s impossible to convey the essence of your business in a bespoke way without you.
By the way, the brand identity was part one of the project, part two involved designing a brand new website, which you can see here: http://www.jmgraphicdesign.com/graphic-design-london/russ-jackson-photography-website-design-development/ In my opinion the two go together wonderfully; brand identity design sets a tone which you can then allow to flow into the website design, giving you a great sense of uniformity and brand consistency.
Below you have a sneak peak at the final brand guidelines created for Russ Jackson Photography, as well as some applications of the logo we designed, and finally a range of pages from a welcome brochure we created in line with the new guidelines. I really like the concept behind the logo. The signature works well to soften the overall tone of the logo, adding a bespoke, handcrafted feel to the brand – almost as if each and every branded item has been personally signed off by the photographer.
To give you a summary of the design decisions behind the branding, here’s a short extract from the brand book:
“Russ Jackson Photography is a high end photography studio specialising in newborn, children’s and maternity photography – as well as training. The stunning photography produced will be valued primarily for the emotional response it illicits; documenting the most emotional and incredible times in the lives of parents. It is highly valued Artistically as it is shot in a beautiful way using bespoke backgrounds, props and perfect lighting.
Brand Architecture must also be established; to create subtle differences between various areas of Russ Jackson Photography, while ensuring they all fall under the same umbrella.”