I was commissioned to create the brand identity for Tina Cleary’s new business venture. Although already an established and talented newborn and event photographer, Tina’s new venture offers much needed personal branding photography to business professionals.
The new branding needed to feel serious and professional to appeal to working professionals, while also appealing to individuals looking for self improvement, empowerment and an uplifting, confidence building experience. We decided the popularity of social media quotes, inspirational sayings and posters made them a good place to find the style and tone we wanted to convey.
The brand identity successfully conveys a vibrant, positive tone – while remaining professional and feeling trustworthy.
It was an absolute pleasure working with Tina to create her new branding!