Tory D is one of the most talented newborn photographers in Australia – creating beautiful images from his popular Melbourne based studio. We began with a strategic approach to his new brand identity; looking at target clients, positioning, photographic style – and ultimately searching for a concept that would link these things together. Realising that the level of service Tory provides is tailored to a discerning clientele, we set out to create a brand that would reassure these potential clients he was the perfect fit for them. The branding holds the promise of an exclusive, rather than ‘high street’ approach to photography; for those who truly value a unique, fresh and modern approach to newborn photography.
Every detail of the branding, from the colour palette to the careful combination of traditional & modern typefaces; is designed to look and feel ultra high end. The brand-mark itself is simple, elegant and easily recognisable. It’s also versatile enough to work well as a watermark over images, or as a strong focal point and icon. Increasing the perceived value of Tory D Photography was the objective, and the new brand identity has certainly had the desired effect.
It’s worth mentioning, the UK and Australia couldn’t be further apart geographically – and yet the project was a pleasure to work on. (Thanks in part to Skype!) Don’t be afraid to get in touch, wherever you may be based
I hope you enjoy an overview of the new brand identity below: