Tory D is one of the most talented newborn photographers in Australia – creating beautiful images from his popular Melbourne based studio. Incredibly, Tory had achieved great success and grown an impressive reputation without the aid of a website; customers would refer, discover and review his work all via Facebook & Instagram! I was impressed to discover this, and when he approached me to create a website and refresh his brand identity – I was genuinely excited. Finding someone who is already providing an incredible level of service, and helping them take full advantage of their branding and web presence to let the world know about them… this is my ideal client.
We began by developing the brand identity, up to around 75% completion – at which point we began simultaneously developing the website – to allow for some crossover, as the needs of the website should influence the identity design, and vice versa. In line with the brand strategy, we wanted the real focus to be on the images; presented in a clean, beautiful way that would enhance rather than detract from them.
It’s worth mentioning, the UK and Australia couldn’t be further apart geographically – and yet the project was a pleasure to work on. (Thanks in part to Skype!)