If you’re a business owner or founder, your logo must do more than “look nice”—it has to communicate value, differentiate at a glance, and scale elegantly from a social avatar to packaging and your website.

In this 15-video class (1hr 20mins) I teach you the professional process behind premium logo design, the same thinking I use for boutique and luxury clients at JM Graphic Design.

You’ll learn how to:

• Clarify business goals and audience before you draw a line (the brief that prevents costly redesigns)
• Choose the right logo route (wordmark, monogram, symbol) and why simplicity wins for recognition
• Build moodboards, set a typographic direction, and craft forms that are legible, ownable, and timeless
• Generate Ideas, iterate smart, use AI and develop stronger concepts (rough first, then Illustrator/Figma/Affinity)
• Refine with geometry, spacing, and optical corrections; test at tiny sizes and on real touchpoints
• Pick a restrained color system that elevates the brand rather than fighting your product photography
• Prepare deliverables like a pro: clear-space, misuse, file formats, and a mini-spec so your logo stays consistent

This class is designed for founders, boutique retailers, hospitality & interiors brands, wellness, fashion, and premium e-commerce—anyone who needs a logo that signals quality and commands higher prices.

Prefer done-for-you? Explore bespoke brand identity here; /branding-london-brand-identity/

Outcome: a sharp, defensible logo with a mini-guideline you can hand to any supplier—plus the know-how to maintain consistency across web, print, and packaging.