Having created new brand identity for Websters Surveyors, I was commissioned to design and develop their website. Websters are Chartered Surveyors (who are also RICS registered valuers), with the expertise to carry out a very wide range of surveys.
The website has been developed using WordPress as the platform, with features including real time chat for visitors, a number of interactive guidance pages, and a well curated library of information related to surveys provided.
Case Study
Opportunity
Websters Surveyors required a website that presents specialist expertise with calm clarity—bringing services and guidance resources together in a polished, easy-to-use experience that encourages confident enquiries.
Objectives (Business + User)
- Show what the firm does and how to get started in a structure that’s effortless to scan.
- Surface guidance materials and credentials so visitors gain confidence quickly.
- Keep enquiry routes obvious on every page and device.
- Build on a maintainable content system so updates and additions remain on-brand.
UX Insight & Strategy
Prospective clients look for reassurance and next steps in the first moments. The information architecture leads with a concise value statement, then moves into clear service summaries and resource cards, with calls to action kept persistently available. Content is grouped by intent—learn, explore, contact—so the path from interest to action is short and intuitive.
Design System & Content
- UI & Typography: A disciplined type pairing and generous spacing create a calm, professional tone across breakpoints.
- Palette & Imagery: A restrained, trustworthy colour system and practical imagery style support readability and convey care.
- Components: Modular hero, service tiles, guidance/article cards, credentials/testimonials and flexible CTAs deliver consistency while allowing the site to grow.
- Content Framing: Plain-English headings and concise copy reduce cognitive load and keep attention on what matters.
Interaction & Performance
- Motion: Light, purposeful micro-interactions guide attention without distraction.
- Speed & Accessibility: Optimised assets, semantic structure, sensible contrast and keyboard-friendly navigation.
- CMS Practicality: A modular, block-based setup so new pages, resources and updates publish quickly while preserving layout quality.
Competitive Edge Now
The site unites services, guidance and credibility in a single, coherent system. Visitors understand the offer at a glance, can access relevant resources immediately, and always see a clear way to reach out—building trust and reducing friction from the first scroll.
What This Enables
A scalable digital foundation for ongoing guidance publishing, targeted landing pages and evolving service narratives—supporting discoverability, nurturing enquiries and keeping presentation consistent as Websters Surveyors grows.
