I was commissioned to create new Brand Identity for R Mora Photography, specialising in beautiful, mouth-wateringly detailed Food Photography in Los Angeles, United States. Ricardo is very talented and fast making waves in the industry, so wanted a brand to reflect the high level of clientele he is often recommended and referred to, which include venues, creative directors and art buyers, as well as larger nationwide brands.
The idea of a signature style logo appealed to us from our initial discussions, as we both loved the many positive connotations behind signatures; an artist signing their work, a masterpiece, pride in one’s craft… Not to mention the fact a signature style logo placed over artwork or photography always adds a touch of class.
We arrived at a version we loved very quickly, repeating the brandname in full to ensure the signature could serve as a stylistic element without legibility concerns. However, there is more to brand identity than the logo itself! The logo is just one element. The full identity suite included a carefully selected colour palette, with a dark, cool charcoal grey paired with golds. Used alongside good imagery, this has the effect of slightly warming the imagery (we wanted to ensure it wasn’t made to feel cold alongside the brand colours). It also looks incredibly smart, and together with the option of an off-white background, provides a versatile palette.
The project scope also included templates for quotes, estimates and a price guide – each of which look stunning when combining Ricardo’s impressive photography with the various identity elements we developed.