One of my favourite past luxury branding projects: AIM Events. The brand has evolved in the years since, (you can check out the current branding and website at; https://lnkd.in/e3ZDmT_Y) but it’s still satisfying to look back at the point where it all started. I was very excited when the CEO of AIM Events approached me to share his vision. A …
Parfaite Xperiences – Brand Identity Design
I was engaged to create new brand identity for Parfaite Xperiences, a boutique business delivering bespoke luxury events and experiences. The branding needed to feel very luxurious to reflect the high level of experiences created and attract a discerning, exclusive clientele. The logotype is deceptively simple, but the key is in the detail; subtle ligatures connecting certain characters, two complimentary fonts …
Tip Top Hospitality – Brand Identity Design
I was commissioned to create new brand identity (which of course includes logo design) for Tip Top Hospitality, specialising in high end events and catering internationally. We wanted to play on the strong brand name, and the concept of 3 unique chevrons worked beautifully; on one level it represents an abstract building or marquee, on another it indicates the very …



