I was commissioned to create the new brand identity for Renascentia, who produce high-quality, natural and non-toxic candles made from essential oils and natural waxes. We carefully crafted the identity to feel rich, luxurious and indulgent.
A custom ‘R’ lettermark conveyed the sense of indulgence, with the sweeping letterform almost mirroring the gentle swirls of smoke released as you light the candles – while the main logotype feels classically luxurious and exclusive.
As well as defining a colour palette, fonts, logo and lettermark; other elements of the identity included a repeating brand pattern, watermark and background imagery selection.
