many blue targets and three arrows hitting the center of the first one, horizontal image, banner style

Brand Strategy for Luxury and high end

For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …