Below you'll find a list of all posts that have been tagged as “luxury brand identity”
A particular kind of enquiry has been reaching me more and more often. A founder has built their website themselves, or generated a set of logo options with AI, or both. They’ve assembled something that, on the face of it, ‘looks’ perfectly ok. Clean, current, and in theory, suitable. And yet they can’t shake the feeling that it isn’t right. …
The luxury sector is entering a new aesthetic cycle—one shaped not by minimalism or the flat design movement of the 2010s, but by a renewed appreciation for heritage, craft and detail. As competition intensifies in the high-end market, brands are seeking ways to differentiate themselves visually, and many are rediscovering what made their identities powerful in the first place: rich …
