Below you'll find a list of all posts that have been tagged as “brand strategy”
A particular kind of enquiry has been reaching me more and more often. A founder has built their website themselves, or generated a set of logo options with AI, or both. They’ve assembled something that, on the face of it, ‘looks’ perfectly ok. Clean, current, and in theory, suitable. And yet they can’t shake the feeling that it isn’t right. …
For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them. All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with …
