I was commissioned to update the brand identity for Elva Partners, an Independent search & recruitment consultancy focused on the world of corporate affairs. While honoring their exisiting identity and the brand equity it had accumalated, we wanted the new branding to elevate perceived value and reflect the high level Elva Partners work at within the recruitment sector.
The logo features a custom ligature within a monogram ‘EP’, symbolising the role Elva play in connecting their clients to ideal candidates. The ligature as an almost organic, floral aesthetic; appropriately indicating the wide network Elva Partners have established both with high quality candidates and within their specialist sectors.
The brand colours reflect high end, top tier approach and positioning; with a rich gold as the accent colour, paired with grey tones.
Case Study
Opportunity
Executive search in corporate affairs is a trust business. Elva Partners already held equity in their existing look; the task was to elevate it—projecting greater polish and senior-level credibility—while preserving familiar cues for clients and candidates.
Objectives
-
Modernise the identity without losing recognisability.
-
Encode Elva’s role as a connector into the mark itself.
-
Establish a premium palette that reads high-end and authoritative across print and digital.
Insight & Strategy
At this level, refinement communicates reliability. We treated the project as a considered evolution: keep the brand’s essence, improve proportion and clarity, and introduce a signature detail that expresses connection and reach. The tone stays discreet and composed rather than overtly “corporate.”
Identity Solution
-
Monogram with custom ligature: A crafted EP mark where a subtle ligature joins the letterforms—symbolising the firm’s ability to connect the right candidate to the right mandate. The gesture has a gently organic quality that hints at a living network rather than a rigid grid.
-
Wordmark & lockups: Updated spacing and balance across horizontal and compact arrangements ensure legibility from proposal covers to small digital uses.
-
Palette: A rich gold accent paired with calibrated greys to deliver a top-tier, editorial calm; guidance covers contrast, reversals and minimum sizes.
Competitive Edge Now
Elva presents as precise, connected and quietly premium. The ligature delivers an immediate, ownable story inside a disciplined mark; the colour world and spacing translate that composure across day-to-day applications without visual noise.
What This Enables
Clearer differentiation within the executive search landscape for corporate affairs; a cohesive presence across proposals, reports and digital channels; and a flexible platform that can scale as the practice expands—without sacrificing the equity built over time.
