High end brochure designed for Abbott Contractors, a leading multitrade service provider who offer a comprehensive array of services tailored to meet a wide range of trade-related needs. Abbott are set apart by their holistic approach to trade services. They understand many projects require a combination of skills and expertise, which is why they offer integrated solutions that cover a broad spectrum of trades.
We wanted the brochure to reflect their high standards, quality and attention to detail – presenting an overview of their services and offerings in a clear and professional way.
The brochures uses layouts and heirarchy of headings to ensure it successfully offers a layered approach; it’s easy to skim through and grasp an overview of the services provided – but equally, depth and additional details are present, without distracting or overwhelming.
Case Study
Opportunity
Abbott Contractors commissioned a brochure that presents capability and craft with clarity—equally compelling as a printed leave-behind and as a screen-friendly PDF for tenders and introductions.
Objectives
- Showcase key services and selected projects with a confident, orderly narrative.
- Balance strong visuals with concise copy so readers can skim highlights or explore detail.
- Establish a layout system that expands to additional pages and editions without redesign.
- Supply press-ready artwork alongside an optimised PDF export for email and web.
Insight & Strategy
Prospective clients want a fast read on capability, quality and next steps. We structured the brochure as a guided sequence—clear opening statement, service overview, project spotlights with succinct credentials, and a refined call to connect—so the story progresses naturally from promise to proof to action.
Identity Solution
- Layout System: A measured grid with generous margins creates rhythm across image-led spreads and information pages.
- Typography: A disciplined pairing tuned for headings with presence and body copy that remains comfortable over longer reads.
- Imagery & Graphics: High end photography supported by a suite of icons to surface essentials at a glance.
- Information Design: Repeatable modules—service panels, credentials strips, and contact blocks—keep pages consistent while allowing quick updates.
- Production: Print files delivered with defined bleeds and safe areas; lightweight, colour-managed PDF for digital circulation.
Competitive Edge Now
The brochure reads with pace and precision: visuals land impact, key facts are easy to find, and the brand voice stays composed throughout—supporting confident conversations before and after a meeting.
What This Enables
A scalable communications piece ready for tender packs, targeted handouts and seasonal updates—providing a consistent, high-calibre platform for showcasing new work and streamlining introductions across print and digital.
