Following a successful rebrand (full brand identity), Fortunis Capital, a leading UK based Venture Capital (VC), commissioned me to create a new High end brochure. We wanted to take full advantage of the modernised approach of the revised brand identity to ensure the brochure felt ultra high end, stylishly corporate and elegantly exclusive.
The result is an informative but beautifully presented brochure ready to champion the ideals of it’s investees and forge ahead a path to a brighter future.
Case Study
Opportunity
Following a successful rebrand, Fortunis Capital—one of the UK’s leading venture capital firms—commissioned a new brochure that would fully embody their modernised identity. The brief: create a piece that feels ultra high-end, stylishly corporate and elegantly exclusive, while serving as a vehicle to champion their investees and vision.
Objectives
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Translate the refreshed brand identity into a flagship collateral piece.
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Balance clarity of information with a polished, editorial-grade presentation.
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Communicate confidence, exclusivity and forward-looking ambition to potential partners and investors.
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Ensure the brochure functions equally well in print and as a digital PDF for global distribution.
Insight & Strategy
Venture capital audiences are sophisticated—they expect materials to project stability, discernment and vision. We leaned into the modernised Fortunis identity as the design backbone: bold typographic structure, elegant spacing, and a refined palette that speaks to authority and exclusivity. Imagery and layouts were treated with an editorial sensibility, ensuring the piece reads as timeless rather than trend-driven.
Design Solution
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Editorial cover: Clean geometry, generous white space, and precise typography set the tone of confidence and exclusivity.
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Content architecture: The brochure was structured to move from high-level vision → investee highlights → values and ideals → next steps, creating a logical, persuasive flow.
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Typography & colour: Corporate clarity paired with restrained elegance; carefully calibrated contrasts give hierarchy without clutter.
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Imagery & layout: Atmospheric photography and clean infographics balance inspiration with clarity, ensuring content is both beautiful and digestible.
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Outputs: Delivered as a press-ready print file and optimised digital PDF, with consistency checks across all touchpoints.
Competitive Edge Now
Compared to standard VC brochures, Fortunis’s piece reads as stylishly corporate and elegantly exclusive—a perfect extension of the rebrand. It signals discernment and ambition, while remaining approachable to stakeholders.
What This Enables
A flagship communication asset that strengthens Fortunis Capital’s positioning, articulates their vision with clarity and prestige, and provides a lasting impression—whether in the boardroom, at investor meetings, or circulated digitally worldwide.
