I was commissioned to create luxury packaging for the flagship range of an exciting new brand called Yosai. The initial range comprised a collection of 10 luxury mini candles, to be presented in a long, elegant box. Some initial brand identity had already been created for Yosai, including a logo and brandmark – so my goal was to expand on this starting point, creating additional elements that would harmonise with the existing identity.
As the first collection of candles were to have a Botanical Garden theme, I sourced inspiration from both photography and illustrations in line with that theme. After using these elements along with text and the existing brand colours (which we adjusted slightly) to create concepts using a dieline, I also rendered these in 3D – which is a powerful and inexpensive way to test your artwork in context… It’s not always easy to tell if the various faces of a box are working together when they are laid flat on a dieline.
We opted to use a unique Botanical themed illustration, outlined in subtle gold, to wrap around the sides and front edges of the packaging – in a manner that felt like a vine creeping along the faces of the box – very fitting for the theme, and the results are stunning.
Yosai will be retailing in France initially. Look out for it at high end hotels and spas!
Case Study
Opportunity
Yosai, an exciting new lifestyle brand, was preparing to launch its flagship collection of luxury candles. With some initial identity elements already in place, the challenge was to extend and refine the brand through packaging that would feel as exclusive and artful as the product itself—setting the tone for its debut in France’s high-end hotels and spas.
Objectives
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Design packaging that signals luxury and exclusivity from first glance.
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Harmonise with the existing logo and brandmark while expanding the visual language.
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Bring to life the Botanical Garden theme in a way that feels refined and elegant.
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Ensure the dieline worked beautifully in three dimensions, not just as a flat concept.
Insight & Strategy
Luxury candle buyers are drawn to products that feel both tactile and collectible. The strategy was to create packaging that merges editorial restraint with botanical artistry: minimal but not sterile, rich but not overworked. 3D mockups were used early in the process to ensure the artwork worked seamlessly across every visible face of the long, elegant box housing the 10 mini candles.
Design Solution
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Illustration: A bespoke botanical motif outlined in subtle gold, wrapping around the sides and edges like a vine—creating continuity and a sense of discovery as the box is viewed from different angles.
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Typography & Colour: Existing brand fonts and colours were refined, adjusted slightly for improved harmony and legibility.
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Structure: Designed around a long, elegant box dieline, with attention to how panels interact and reveal themselves in three dimensions.
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Visualisation: 3D renders used to preview the design in context before production, ensuring every face aligned as intended.
Competitive Edge Now
Where many candle brands rely on generic florals or minimal black-and-white packaging, Yosai launches with an identity that feels botanical, luxurious and distinctive. The gold-outlined illustration adds subtle opulence, while the structural design speaks to thoughtfulness and quality.
What This Enables
A launch-ready flagship product that positions Yosai as a contender in the luxury lifestyle space—equally suited to boutique retail, spa environments and high-end hospitality. The packaging not only protects the candles but also acts as a collector’s object in its own right, amplifying perceived value from the very first collection.
